New Opportunities During the COVID-19 — Analysis of Outdoor Furniture Market

In the context of the COVID-19, the governments of various countries have successively introduced home quarantine policies and regulations, and the demand for goods for socializing, gathering, and traveling has decreased sharply. But people are spending more time at home, leading to an explosion in consumption of home-related products.

1. Opportunities of the outdoor furniture/decoration industry in the USA

According to internal data provided by Google, the United States is the country with the highest growth in demand for home and garden equipment. Seventy-eight percent of Americans work from home and more than 30 million children take time out of school. Similarly, residents of many other countries are isolated at home, and they have more time and energy to focus on outdoor home furnishing and decoration.

2. Requirements of the outdoor furniture/decoration industry in the USA

As temperatures rise and people spend more time outdoors, April-June becomes the peak months for Americans to shop for home and garden products. Demand for outdoor furniture is highest in the Middle East. In the category of outdoor furniture, courtyard and terrace furniture have the largest demand, 48% of users have demand for this part of the products. The search for all kinds of outdoor chairs grew rapidly, among which Adirondack Chair was the product with the fastest growth, followed by Lawn Chair and Papasan Chair.

3. Customers of the outdoor furniture/decoration industry in the USA

The consumers of outdoor furniture are mostly male and 55% of them do not have children. The users of this part are mainly distributed in the central and eastern regions of the United States and the economically developed southern regions. They have a strong hands-on ability and love home gardening. These consumers follow decorating, pool saunas, and gardening on social media platforms, like to research building materials and decorative products, and like lighthearted and funny material.